This morning I had the great pleasure to have breakfast with Madhuri, a former colleague of mine and a real social media star.
I arrived early and ended up buying a copy of Lucky Magazine. I can honestly say this magazine changed my thinking of the future power of print advertising when combined with the ease of mobile purchasing.
I’ll upload a photo shortly (sorry I was inspired and am on the road) but in Lucky, Dillard’s has a multipage spread, each page representing a different style of dress, allowing them to appeal to a wide array of tastes. On each page, there is info about the item, price and a prompt to buy the product instantly via online text.
We decided to give it a try and were actually unsuccessful in completing a purchase, However we were notified that we had been added to Dillard’s text messaging campaign list and options on how to opt out, which we did quite easily.
What a brillant idea. Dillard’s pays to place this ad inside a magazine designed for shoppers. They provide instant access to their displayed products. I would love to see the ROI on this campaign. And I can’t wait to find ways to implement this style of instant access to products advertised to such highly targeted markets.
Congratulations, Dillard’s. While it seems to have some technical issues to work out, the idea itself is great. I can’t wait to hear of what kind of results this yields.
Serena
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- How to Use Social Media to Find Prospects…. Or Sell a House…
- What would be the best way to guerrilla market a videography company targeting future brides?
{ 1 comment… read it below or add one }
Any technology helping aid the instant gratification of consumers is smart imho. I think mobile is just starting to tap into this and while it’s the most obvious fit, I suspect there are plenty more to choose from. It’s one of the reasons I am so obsessed with vending machines. Apple’s are an obvious example, but Springwise brings us a more subtle version:
http://www.springwise.com/tourism_travel/bathingvending/
I just hope they ban Speedos. Those things are a privilege, not a right.
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