Comments on: To Obsess or Not to Obsess Over Analytics http://www.startuparmy.com/armyblog/sales-and-marketing/obsessing-over-analytics.html Bring in the heavy artillery Mon, 24 May 2010 17:32:17 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Mike Sweeney http://www.startuparmy.com/armyblog/sales-and-marketing/obsessing-over-analytics.html/comment-page-1#comment-7 Mike Sweeney Wed, 12 Aug 2009 04:14:10 +0000 http://startuparmy.com/armyblog/?p=67#comment-7 Joey, Glad you liked my post on Startup Marketing and what to do during the first 90 days. Your comments in this post on analytics are right on. It always baffles me when I run into seemingly sophisticated companies that have not installed any type of analytics, and if they have installed analytics they do not bother monitoring it. Is there any reason why you would NOT want to know who, what and how is coming to your site? Anyway, to address your slight disagreement with me above, we're on the same page. I was referring to two types of companies: those that do not generate enough traffic to warrant a daily/weekly look at analytics and those who spend 2-3 hours of their day looking at analytics but never use it to actually make (or at least shape) a marketing decision. Certainly any company that invests time and money into serious SEO, PPC, email, social media, etc. efforts should be watching analytics as part of their results monitoring. Joey,

Glad you liked my post on Startup Marketing and what to do during the first 90 days.

Your comments in this post on analytics are right on. It always baffles me when I run into seemingly sophisticated companies that have not installed any type of analytics, and if they have installed analytics they do not bother monitoring it. Is there any reason why you would NOT want to know who, what and how is coming to your site?

Anyway, to address your slight disagreement with me above, we’re on the same page. I was referring to two types of companies: those that do not generate enough traffic to warrant a daily/weekly look at analytics and those who spend 2-3 hours of their day looking at analytics but never use it to actually make (or at least shape) a marketing decision. Certainly any company that invests time and money into serious SEO, PPC, email, social media, etc. efforts should be watching analytics as part of their results monitoring.

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