Yesterday Chris Michaels asked me to provide a “social media don’t” tip for his blog post on Testing the Water in the Social Media Pool
Each day, I work with clients, getting them ready to enter the social media fray. One of the most helpful steps in this process continues to be writing out an approved editorial calendar of topics and replies for commonly asked questions, allowing a company social media team to act quickly and consistently when dealing with online audiences.
An editorial calendar is not hard to create – topics are everywhere. Have a FAQ on your website? Start there. Have a sales force? Ask them to provide you a list of commonly asked questions and objectives. Have a customer service team? Even better! These people are used to hearing and negating complaints, quickly and easily. Weave in industry updates and you have a smart posting calendar and schedule that will help you start conversations and trigger real interactions.
Check out the article for additional tips and ideas. Have some tips of your own? I would love to hear them!
Related posts:
- Lessons Learned: Write an Editorial Calendar
- Lessons Learned: Mistakes and attacks in social media
- Lessons Learned: Setting Goals in Social Media
- Lessons Learned: Starting and growing your social media program
- Lessons Learned: How to create social media content
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