Presenting Your Startup: Define the problem, then the solution

by Serena Ehrlich, SVP Social Media on July 30, 2009

I’m attending TwiistUp today. One of the best points made this morning deserves to be reinterated: When presenting your startup to a VC firm, a partner or a family member, start by defining the PROBLEM.

Most of the presenters we saw today discussed their service, their tools, their offering – few focused on the problem that created the need for the product.

By introducing the problem first, you have the ability to draw in your listener by introducing them to a situation in which they can become emotionally attached. Once they are mentally connected to the need of the product, people will be much more likely to listen to your solution.

More tips to come……